Venice Biennale 2012

US Pavilion at the Venice Biennale

Sausalito-based design studio M-A-D has developed a graphic system of colors resembling a bar code, where the size of each strip represents the prevalence of a specific category in relation to the represented project: information (blue), accessbility (orange), community (pink), economy (light green), sustainability(dark green) and pleasure (blue). printed on suspended banners from an open scaffolding developed by freecell, each of the 124 projects hangs from a cable in an almost festival-like atmosphere where visitors can pull them down for a closer inspection, while a black square acting as a counterweight along the wall suggests a solution to the problem.